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Do you know your target audience? Is it the young crowd, middle-aged night-lifers, or
folks concerned about retirement?
A good example of targeting the right audience is the difference between ads for beer
and ads for hard liquor. Typically, beer ads target men between the ages of 25 and 40,
through the use of masculine imagery. Sports, humor and various acts of manliness
dominate every beer campaign. Hard liquor ads, on the other hand, often target women's
femininity through the use of color, music, and chic imagery. If an ad for Miller Light featured a
hot guy pouring a beer while the people in the dark background shook their money makers, it probably
wouldn't go over very well with the main beer audience. Likewise, if an ad for Grey Goose Vodka featured
a song about "Real Men of Genius", it would also be missing its primary target.
In the physical world, your demographics are mainly determined by location. If you
open a store in an affluent area, you must gear your marketing efforts appropriately.
Online, however, there is no such limiting factor - only the question of how a
potential customer finds you. Unless you've found the greatest domain name ever, you
are going to have to advertise. If you are selling a product that can be shipped
nationwide, Search Engine Marketing (SEM) is a great investment. This allows you to
get into the "Sponsored Links" section of the most popular search engines, and possibly
even get on the first page. In almost all cases you are only charged for clicks.
Over the years, Sides Media Studio has been successful at reaching many different
target audiences: physicians, kids, bar hoppers, parents, retirees, and so on. We can
assist you in targeting your potential customer in all forms of media, growing your
business, and furthering your megalomaniacal dreams of world domination.
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