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VOLUME 1
ISSUE 5
OCT 2008
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SPOTLIGHT: Eyetube Brings Home A Silver W3 Award
WHAT’S NEW: Shared Ecomm
INDUSTRY: The Impact Of Message Over Information
OFFSIDES: Halloween Facts
SIDE NOTES: Identity
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With our two-year anniversary coming up, it's a wonder why we never entered the awards scene earlier.
Well just this week, we got notice from the W3 Awards organization that
our Eyetube project for Bryn Mawr Communications earned a Silver award in the Video Education/Training field!
Many thanks to BMC and to clients like you for believing in us. This is only the beginning. We want to help you, like we helped BMC. Let's have lunch, on us.
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SidesStats, our exclusive online tracking tool, is now available to everyone. Real-time results of email campaigns, surveys, polls, and much more all in one location.
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This month, we celebrate the 2nd Anniversary of Sides Media Studio,and we're start year 3 off on the right foot in winning a W3 Award.
Be a part of our third year.
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Selling products online has never been so easy – our new Shared Ecommerce Architecture helps generate sales potential.
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"Nobody counts the number of ads you run; they just remember the impression you make." – Bill Bernbach, legendary ad designer
Good messaging can mean the difference between failure and success. Take this story for example: a blind homeless man sat on his regular street corner with a sign reading, "Please help, I'm blind." People walked by without noticing or helping. Then, a copywriter stopped and added three simple words: "...and it's springtime." This addition made the passers-by stop and think about the message, and sympathize with the blind man's unfortunate situation. He was not able to experience the season's beauty around him.
Many times businesses are too concerned with how their marketing materials look, and not concerned enough about the message they deliver. It is important to integrate your design with a strong message to produce the most effective communication. For example, you could create an ad using a photo of an apple with a bite taken out of it, but that image could be played many ways. One ad could say "Take a bite out of crime", and another could read "Let the sinning begin." These are two totally different messages intended for two completely different audiences.
With a combination of good messaging and a good visual style, your business can create a strong identity, grab the right audience and make sure they remember who you are. For example, check out this project we recently did for Salon Moda. (Pictures depict "Before" and "After" pulling the tab)
 
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Halloween Facts
1. Halloween is becoming as much a holiday for adults as it is for children. Halloween marketing began to shift toward adults in the 1970s. By 1980, a quarter of adults ages 18 to 40 wore costumes; by 1986, it was around 60%. Today the number is 66%. Because of dual incomes and fewer children there is more disposable income available for Halloween.
2. Halloween is the second most commercially successful Holiday, generating more than $4.5 billion in sales. Furthermore, it is the third largest party occasion, after New Year's and the Super Bowl.
3. Retailers have transformed Halloween from a one-evening event into a month-long shopping spree. The Halloween season is a way to bridge the gap between the back-to-school and holiday shopping seasons. Several retailers are carving out quit a niche for their businesses in the Halloween market. Mass merchandisers and discount department stores represent 69% of the sales for Halloween products.
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- i•den•ti•ty. (noun)
- 1. How you want the consumer to perceive your product, your company, and your brand.
- 2. Sides Media Studio takes into account the personality and energy of your business, and portrays it in a way that is smart, appropriate, and visually pleasing.
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Sides Media Studio
11 Franklin Avenue
Feasterville, PA 19053
215 774 1055
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