We’re real people. A group of obsessive individuals who work for pleasure. It’s sadistic in a way. We bleed oil, ink, and paint. With a team so dedicated, you might wonder how we got to be where we are. If so, then read below.

CEO, FOUNDER, MOTIVATOR

• ABOUT: His business.
• FAVORITE QUOTE:"A leads to B leads to C leads to A."

Working for various large regional design agencies over several years, Dan Sides has gained a broad knowledge of what clients want. In his 'spare' time Dan has also designed websites, marketing, and apparel for many professional athletes. Design talent isn't something you learn, it is something you're born with.

COO, FOUNDER, RATIONAL

• DOES IN SLEEP: Programming, anything technology based.
• FAVORITE EXCUSE: "It works on my computer."

Writing code since he was an infant, Ed Sides has developed website and PC application software that helps power over 2000 companies. Forward thinking, he strives to think of all possible futures of the software he writes, trying to anticipate updates and upgrades and incorporating those aspects into the initial design.

ART DIRECTOR UNORDINAIRE

• PROCESS: Design, critique, code, complain, repeat.
• OBSESSION: The lowercase a.

Born and raised in Philadelphia, this Brazilian Jiu-Jitsu blue belt/Muy Thai kickboxing practitioner has no tolerance for bad lettering. His design and typography has been spotted on Disney, Cartoon Network, HOW Magazine Publications, and numerous Philly awards lists.

DESIGNER EXTRAORDINAIRE

• STYLE: Shake & Bake
• MAKES: It happen.

Fresh off a colorful career as a juggling trapeze artist, Julie now juggles an ever-growing list of creative projects. A grad of Drexel's graphic design program, Julie has designed everything from product packaging prototypes and corporate projects to a broad variety of identity systems for businesses.